FOS Logistics

Cargo airline FOS Logistics came to us with a brief to create a brand proposition and visual identity that would be positively accepted by their primarily B2B audience across Asia.

To reflect the heritage of its founders, we wanted to incorporate the Greek meaning of ‘fos’ (light) through the glowing sphere intended to communicate the sun and a symbol of global reach. Tail livery was applied to their Boeing 747 and A300 aircraft and our identity platform was designed for maximum impact, including their tagline “Change is in the air” localised across material for use in-market.

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