Aperio Intelligence provides insightful business intelligence on subjects and situations worldwide, enabling decision makers to act with confidence. With offices in the UK, France, Romania and Malaysia, they required a rebrand to help strengthen their position in this specialist sector.
We were briefed to create a new brand that would cut through the noise, but be sufficiently conservative to remain credible in this sector. We created a smart, clean-cut, visual identity, website design, extensive brand application guidelines and a suite of templates for various reporting, communication and marketing material.
Our solution saw the evolution of a logotype supported with visual elements that echoed this latin word (‘aperio’ being latin for ‘uncover’) and nod to the very business of our client, from a visual play with the leading ‘A’ character to the finer elements of imagery, layout and print. Luxury substrates, print techniques, finishes and the greatest attention to detail.
Since the rebrand, we have gone on to deliver further commissions from designing a sharp layout for their industry-renowned ‘Financial Crime Digest’ publication to design and production of high-end, sector-targeted, business development and brochure packs.