Our team was briefed to help establish Africa’s most respected energy business. We named the brand ‘Vivo Energy’ – now the the new corporate brand behind what was previously Shell’s downstream business across Africa; a joint venture by Shell, Helios and our client, Vitol (the world’s largest physical energy trader).
Through growth, investing in new markets and realising the potential of local staff, Vivo Energy intends to become the most respected energy business in Africa.
The name reflects a youthful, energetic business with ambitious plans for a bright future; ‘Vivo’ meaning life, vitality, and vigour. The visual language and logo device (‘World of Energy’) further communicates the vibrancy and colours of the locality across Africa.
The brand was unveiled to employees, partners and stakeholders via short ‘town hall’ videos in parallel with the distribution of a gift-style book explaining the brand’s genesis and values localised in English and French. Our strategy and design engagement included a comprehensive set of brand toolkits outlining application across all touch-points, from letterheads and uniforms to signage, website and tankers.