London-based fintech startup, Nimbla is a cloud-based solution that provides real-time insight, dynamic credit control and invoice protection for fast-growth SMEs.
After establishing a new name, our brief was to create a brand identity that would make an impact and provide cut-through in what is generally seen as a highly corporate and ‘grey’ sector, providing a creative brand platform that would engage and connect with their SME, B2B, audience yet appropriate and credible to investors and regulators (i.e. the FCA).
After researching the market and competitor landscape, we devised strategy and messaging to communicate the solution in a compelling and memorable way.
In a sector full of boring, predictable names, we opted for an abstract name and visual language that evokes a sense of disruption yet stability. This consumer-style, human-focussed, approach saw us deliver an identity system that communicates their tiered proposition and imbues positive cashflow and growth.
Nimbla continues to grow, attracting attention from partners and investors, including successfully securing a place with ‘techstars’ – the Barclays Accelerator.