Calculated branding for a fast-growth insurtech startup

Nimbla is a UK-based fast-growing insurtech startup. Its proprietary algorithms and platform enables small to medium sized businesses to check a customer’s ability to pay, and insure individual invoices against non-payment, with a quote usually available within seconds.

We devised a visual identity system and creatives to help them stand out in the SME (B2B) marketplace, attracting potential investors, partners, and business customers.

Nimbla partnered with Barclays in 2020 to give their small business customers the ability to take out insurance against individual invoices. In 2021, the company announced £5.1m of venture capital funding and continues to grow at a pace.

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