GLOBALG.A.P. is a not-for-profit organisation that benchmarks food safety and sustainability standards and awards accreditation to members. They connect farmers and other producers to retailers around the world through a universal standard.
Their membership comprises nearly all of the world’s best-known retailers and a portfolio of producers that ranges from multi-national agriculture concerns to individual farmers in Kenya. Their products and services are complex and difficult to fully grasp, at least for public audiences.
We were approached to help refine and simplify their messaging, reinvigorate and reposition the brand and produce a range of print and digital material to successfully communicate the very real benefits GLOBALG.A.P. offers retailers, producers and consumers.