App Paye

App Paye is the simple and fast solution for any freelance or contract worker. It calculates things like tax deductions and HMRC compliance, while the user decides when they want paying.

We quickly devised an advertising campaign that would relate with agency workers; builders, healthcare, oil rig engineers and beyond. The campaign was featured across media in major cities and hubs including large-format poster sites and outdoor ads across London underground, Aberdeen Airport (serving the oil rigs), online and radio.

Nominated for an Aerial Award, our radio advert features a fairly matter-of-fact and frank voice of a hardened company receptionist (Doon Mackichan) providing directions to the Payroll Department, balanced by a calming voice (Ben Miller) to reinforce a proposition of simplicity.

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