German vintage clothing retailer, ONIMOS, approached us to help them design and launch their newest store in the heart of the Shoreditch ‘vintage fashion district’ on Cheshire Street, as well as revamp their marketing, POS material and devise a ‘vintage’ website like no other fashion website.
With a little inspiration from ‘Deutschland 83’ and a few Miami-vice themes thrown in for good measure, we delivered a store that’s impossible to miss for the Brick Lane vintage fashionistas. The scheme was designed to bring in elements of London and is planned for roll out across future franchises including their first store in Augsburg, Germany.
We created stunning window graphics and signage – printed and installed by our friends at LovePrint – as well as internal schemes across both floors and design of POS and marketing materials including the now highly-coveted tote bags. The window design and external signage was further complimented by a large neon ‘ONIMOS’ sign at the rear of the store to draw the eyes of shoppers in, as well as a paper-craft art installation we commissioned by Artist Jamie Windsor.
We continue to work with ONIMOS in aligning further elements of their brand in preparation for worldwide expansion via a franchise model, including the design and build of a very retro website like no other! See onimos.com