Some say frozen yoghurt is the new coffee and that premium brand frozen yoghurt franchises will soon be as ubiquitous on UK high streets as Pret a Manger and Starbucks.
True or not, we were tasked to create a strategic approach, name and brand identity system for this exciting new venture, as well as designing packaging, branded items, launch material and a tasty little website.
Our strategy was simple; pitch squarely at the design and fashion-conscious denizens of London’s Camden, with a little humour in the mix for added personality and engagement. And so The Cultured Cow was born.
Within weeks of opening, The Cultured Cow’s founders were offered a franchise inside one of Knightsbridge’s top department stores.