Trade Nation

Jargon is no joke

Plain English jargon-busters for novice traders

Spread. Fixed Spread. Variable Spread. Bears. Bulls. What does any of this mean? For the novice trader, jargon is no joke. Trading should be transparent.

We helped Trade Nation explain some key trading terms to this all-important audience through a campaign of short and sharp visual metaphors combined with a memorable tune which speeds up as the ad progresses, culminating in a brief jargon-buster and a confident brand sign-off.

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“Working with the team at Rebellion is a joy. They are a trusted partner who work relentlessly to provide us with refreshingly creative and stand out solutions.”

Steven Porter
Head of Marketing, Trade Nation

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