Spread. Fixed Spread. Variable Spread. Bears. Bulls. What does any of this mean? For the novice trader, jargon is no joke. Trading should be transparent.
We helped Trade Nation explain some key trading terms to this all-important audience through a campaign of short and sharp visual metaphors combined with a memorable tune which speeds up as the ad progresses, culminating in a brief jargon-buster and a confident brand sign-off.