Nimbla

Brand identity for an invoice insurance startup, bringing clarity, confidence and character to protecting small businesses against unpaid invoices.

Nimbla

Invoice insurance innovator

Nimbla set out to give small and medium-sized businesses greater confidence to trade, using technology to assess creditworthiness and insure individual invoices against non-payment. The startup needed an identity that could communicate trust and credibility while standing apart from the conservative language of financial services.

Positive cashflow became the organising idea. At the centre of the identity, our folded “Zen-N” symbol represents growth, layered value and the stages of a sales cycle: estimate, delivery and invoice. Vibrant colour and a flexible graphic language brought energy and personality to a proposition grounded in algorithms and risk.

Launched at Accountex London, the identity gave Nimbla a distinctive presence across campaigns, investor materials and digital communications. The business subsequently partnered with Barclays in 2020 and secured £5.1 million in funding in 2021, in a round led by Fin VC with participation from Barclays.

Client

Nimbla

Sector

InsurTech

Disciplines

Visual identity
Graphic language
Campaigns
Print design
Digital design

A bold brand behind real-time invoice insurance for SMEs, launched at Accountex London. The new identity elevated visibility and credibility. Nimbla went on to secure £5.1 million in funding.