Masters of sum:
Establishing a pioneering new brand in the UK insurtech sector

Nimbla

Insurtech / fintech startup, UK

Nimbla is a fast growing, UK-based startup within the B2B insurtech sector. Its proprietary algorithms and platform enables small to medium sized enterprises to check a business customer's ability to pay, and insure individual invoices against non-payment, with a quote usually available within seconds.

We helped them to cut through the noise and attract potential investors, partners and customers with a distinctive visual identity and design system, as well as creative campaign platforms.

The brand partnered with Barclays to give their small business customers the ability to take out insurance against individual invoices. In 2021, Nimbla attracted £5.1m of venture capital funding.

Client

Nimbla

Services

Brand strategy
Naming
Visual identity
Brand guidelines
Editorial design
Exhibition design
Digital design
Advertising

A fresh and dynamic brand, the folded ‘Zen-N’ device imbues growth and value as well as the multi-layered path to invoicing; negotiation / sale / delivery / payment. Communicating increased sales income and positive cashflow, the lifeblood of any business. Nimbla launched at accountancy and finance expo, Accountex London in 2018.