Change is in the air:
Helping a fledgling budget cargo airline take to the skies

FOS Logistics

Cargo Airline, Cyprus

Headquartered at Larnaca Airport, Cyprus, with an air hub at Ostend-Bruge Airport, Belgium, budget cargo airline FOS Logistics was founded to revolutionise the air freight logistics sector. With a focus on their key customers within Asia, we were tasked to create a distinctive visual identity ready for their launch in 2004 at high-profile trade events across Asia and Europe.

The finalised brand features an abstract calligraphic mark to evoke a bird in flight carrying a precious cargo. Further connected through a sphere to represent global reach, and red as a symbol of good fortune, the identity was underpinned by our tagline — 'Change is in the air'.

With an initial fleet of aircraft to be operated via short-term lease, livery was to be minimised to reduce the associated time and cost implications. We adapted accordingly and delivered a programme of design that spanned comprehensive identity guidelines, clothing, digital and print assets, to production of event stands and displays, launch material to micro-campaigns.