An independent branding and design studio based in London. We transform brands and businesses through simple, unifying ideas.
Unified brand systems transform businesses
A unifying idea has to work across the whole business. It has to carry through to brochures, sales materials, campaigns, exhibitions and events. When we repositioned Harland & Wolff, we developed a visual identity that would deliver across its sectors, from tender presentations to signage in the shipyard. The design system and guidelines set out what needed to stay consistent and where teams and partners could adapt it. A few clear rules gave them room to make different things that still belonged to the same brand.
Our work spans brand strategy, identity and rollout, from campaigns and publications to websites and exhibitions. We develop brand guidelines and portals as part of that work and for organisations with an existing identity. They bring design principles, templates and approved assets together in one place. Where useful, we structure the content so teams can find approved guidance through the AI tools they already use.
Selected work
Selected experience
Our collective experience spans ambitious startups, established businesses and household names across a wide range of sectors.
Further information
Have a project in mind or need ongoing creative and design support? Tell us what you’re working on, even if the brief is still taking shape.