167-169 Great Portland Street
5th Floor, London W1W 5PF
Brand design
Giving the idea expression
We give brands a distinctive identity, built around a simple idea and designed to work wherever people encounter it.
An identity gives people a way to recognise a brand and understand something about it. We bring together typography, colour, imagery, graphic language and motion to express its personality.
Each decision comes back to the idea at the heart of the brand, creating a visual language that feels coherent and unmistakably its own.
Built for everyday use
We consider how an identity will work in the hands of the people using it, across different formats, channels and situations.
From the smallest application to the most visible expression, we develop systems with enough consistency to hold together and enough flexibility to keep things interesting. Guidelines, templates and brand portals help teams use them confidently as the business grows.
Capabilities
From the first expression of an idea to the tools that help teams use it, we develop identities with character, consistency and room to grow.
Visual identity
Graphic language
Typography
Art direction
Motion design
Brand guidelines
Brand portals
Let’s shape your brand
Creating a new identity or developing the one you have? We’d be pleased to talk.
