167-169 Great Portland Street
5th Floor, London W1W 5PF
Rebellion defines how we think and work. We're curious about what is. Ambitious about what could be. Never resigned to the status quo.
Hello, we're Rebellion
An independent branding and design studio based in London
More than a name, rebellion is our philosophy: a quiet refusal to accept ordinary thinking. Not noise for the sake of noise, or change for the sake of change.
We work closely with our clients to understand their challenges and uncover truths and insights that lead to simple, unifying ideas. Something people can believe in, get behind and bring to life — with the power to transform brands and businesses, designed for what comes next.
As a studio, we’ve worked with organisations large and small, with particular experience in energy, technology, financial services, maritime, engineering and defence-adjacent businesses.
How we work
We build the right team around each brief, drawing on the experience within the studio and a trusted circle of designers, strategists and specialists we’ve worked with for years. Nimble and responsive, we keep the work on time, on brief and on budget.
An experienced partner within the studio remains the client’s primary contact throughout, sleeves rolled up, directing the team and overseeing every detail. From occasional briefs to relationships spanning years, that continuity helps us understand our clients’ businesses and anticipate what they need as they evolve and grow.
Human connection, friendship and long-term client relationships matter to us, alongside creating work we can all be proud of.
What we do
We help organisations find what makes them distinctive and define the idea that brings their brand together. This gives teams a shared direction and a clear basis for decisions about how the brand develops.
Research & insight
Positioning
Naming
Brand architecture
Messaging
Tone of voice
We create distinctive visual identities, bringing together typography, imagery and graphic language into a coherent whole. Practical systems and guidelines help teams apply the identity consistently as the business grows.
Visual identity
Graphic language
Typography
Art direction
Motion design
Brand guidelines
Brand portals
We help brands express themselves through campaigns, stories and publications, combining clear messages with thoughtful design. From an annual report to a launch campaign, we make information accessible and give people a reason to pay attention.
Campaign concepts
Advertising
Creative direction
Editorial design
Print design
Brand content
Film & motion
We bring brands to life across digital and physical spaces, making every interaction feel part of the same idea. From a website to an exhibition or packaging, we consider how people find their way, understand the offer and use what’s in front of them.
Website design
Digital design
UX/UI design
Environmental design
Exhibitions & events
Packaging design
Selected experience
Our team’s collective experience spans consumer brands, hospitality, technology, financial services, insurance, energy, engineering and maritime, from startups to household names.
AppPaye
Aperio Intelligence
BBC
Bibby Financial Services
British Airways
BT
Cobham
Federation of Master Builders
FOS Logistics
GLOBALG.A.P.
Harland & Wolff
Hasbro
Heinz
Nimbla
PepsiCo
Plusnet
Rotary Watches
Terrence Higgins Trust
Tesco
Trade Nation
Unilever
Vagabond Wines
Varo Energy
Vitol
Vivo Energy
Chris Goddard
Co-Founder + Partner
Chris co-founded the studio in 2015 and continues to lead the team today, bringing together the best minds for each project, maintaining the highest standards and building strong relationships with clients.
He brings over 25 years' experience in branding, advertising and design, having previously led teams at WPP and Omincom agencies including Ogilvy and Addison Group, as well as smaller independents from Blue and The Hamiltons to mr.h, working with brands including Cobham, BAE Systems, BT, Plusnet, Tesco, Visit Norway, PepsiCo, Unilever and Heinz.
Chris began his career in racing car design and aerodynamic development with Lola Cars and Formula One teams including Jordan Grand Prix, Stewart Grand Prix, Jaguar Racing and Arrows F1 Team. That experience established the foundations and ethos that inform his work today, alongside an enduring curiosity for technology, aerospace and engineering.
chris@rebellion.london
