Trade Nation

A fresh approach to trading

FINSA Europe asked us to help bring a new trading proposition to market, starting with a name, identity and bold first impression. The launch needed a brand capable of standing out in a highly competitive financial services category, often dominated by technical language, opaque messaging and overclaimed promises.

We created the name Trade Nation, signalling transparency, simplicity and the idea that trading should feel open to a wider audience. From there, we developed a Minimum Viable Brand and launch campaign designed to make the newest player in trading feel confident, direct and distinctive from day one.

The visual identity pairs confident typography with a vibrant colour palette, built for impact across digital platforms, campaign activity, sponsorships and product environments. Developed with a digital-first mindset, the system was designed to remain clear and recognisable across multiple contexts, from mobile app icons to Premier League football kits.

The campaign platform enabled rapid iteration across social and digital channels, supporting testing, optimisation and performance-led creative. Within three years of launch, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, alongside Premier League sponsorships with Wolves and Aston Villa.

Within three years, Trade Nation reported a 42% increase in revenue and secured high-profile sports ambassadors, as well as Premier League sponsorships with Wolves and Aston Villa.