Letify

Brand identity for a lettings startup challenging the traditional fee model, bringing its services together across digital, marketing and partner communications.

Letify

Property technology company

Letify set out to make residential lettings simpler and more transparent for landlords and tenants. Its platform offered landlords a 1% fee and brought lettings, online property management and services such as photography and repairs together in one place. The startup needed an identity that felt approachable to landlords and tenants and could earn the confidence of partners and investors.

That friendlier approach to lettings informed the identity. Confident typography and a warm colour palette balance commercial credibility with approachability. A flexible design system carries that character across digital interfaces, marketing communications and partner channels.

The identity gave Letify a recognisable presence at launch and a way to communicate the breadth of its offer. The system also left room for future sub-brands in maintenance and interiors, and for expansion into international markets.

Client

Letify

Sector

PropTech

Disciplines

Visual identity
Graphic language
Digital design
Print design

A friendlier face. A clearer offer. The identity gave Letify a clear, recognisable presence that communicates a broad service offer while supporting its ambition to make lettings more transparent and accessible.