Ops. Simplified.

HIDRA

Professional Services, UK & South Africa

Based in the UK and South Africa, HIDRA works across the technology, property, retail and hospitality sectors. They help funded startups and fast-growing businesses overcome operational challenges at potentially make-or-break stages, increasing business resilience as a result.

We named the consultancy HIDRA — a nod to Greek mythology relating to the many-headed serpent who would double in size and become stronger with each attempt to destroy it.

The visual identity features a bold wordmark with interaction between individual letters through reflected counters, juxtaposed with the risers of the H and I to symbolise the iterative process of building any brand or business and growth as it succeeds. This is further supported with a design system featuring energetic colours, details such as the 'scales' pattern, and dynamic visual styles.