Ops. Simplified.
HIDRA
Professional Services, UK & South Africa
Based in the UK and South Africa, HIDRA works across the technology, property, retail and hospitality sectors. They help funded startups and fast-growing businesses overcome operational challenges at potentially make-or-break stages, increasing business resilience as a result.
We named the consultancy HIDRA — a nod to Greek mythology relating to the many-headed serpent who would double in size and become stronger with each attempt to destroy it.
The visual identity features a bold wordmark with interaction between individual letters through reflected counters, juxtaposed with the risers of the H and I to symbolise the iterative process of building any brand or business and growth as it succeeds. This is further supported with a design system featuring energetic colours, details such as the 'scales' pattern, and dynamic visual styles.
Client
HIDRA
Services
Brand strategy
Naming
Visual identity
Brand guidelines
Editorial design
Digital design
Related work
About us
We’re a London based independent branding and design agency in Shoreditch. We help disruptor, challenger, and innovator brands and businesses bring about transformational change with simple, bold ideas.