Vagabond Wines

A design system capturing the spirit of self-pour wine bars through in-store graphics, signage, menus, seasonal brochures and digital communications.

Vagabond Wines

Self-pour wine bars & urban winery

Vagabond brought a new approach to discovering wine, with 100+ wines available by the glass through a self-pour model, paired with relaxed food and a lively atmosphere. Our partnership with the founding team began as the business expanded beyond its first bar, creating a need for greater consistency without losing its independent spirit.

The idea was to take the experience beyond the glass. We translated the discovery, energy and personality of the bars into a flexible design system, bringing together in-store graphics, signage, menus, seasonal brochures and staff guides. Clear information helped people navigate the offer, while expressive design kept the experience approachable and fun.

The evolution and resulting framework gave the team a consistent way to communicate across venues, print and digital touchpoints. It supported an expanding business while preserving the character that made Vagabond distinctive.

Client

Vagabond Wines

Sector

Hospitality & retail

Disciplines

Graphic language
Editorial design
Print design
Environmental design
Digital design

Colophon

Print — Gavin Martin

From a single site in 2010 to a growing network of UK wine bars, Vagabond now offers 100+ wines by the glass through its self-pour model, supported by a cohesive design system spanning wayfinding, menus, campaigns and digital touchpoints.