Fractional Brand & Marketing Director

Senior brand and marketing leadership without the commitment of a permanent hire. Led by Chris Goddard, Rebellion works directly with leadership teams on a fractional, interim or project basis, establishing direction, aligning stakeholders and bringing clarity, structure and momentum to complex brand and marketing programmes from initial challenge through to delivery.

Flexible ways to work together

Our role often sits between leadership, marketing, technical teams, agencies and specialist partners. We establish direction, align the people involved and organise the work, remaining closely involved through delivery rather than simply advising from the sidelines.

That might mean leading a repositioning or identity programme, taking control of a website transformation, shaping a campaign, developing bid or investor materials, or getting an important project back on track.

Fractional leadership

Ongoing senior direction for businesses that need experienced brand and marketing leadership without making a permanent appointment. We work alongside leadership teams, internal marketers and external partners for an agreed number of days each month.

Interim or project leadership

A more concentrated appointment to lead a period of change or a specific programme, such as a repositioning, brand identity, website transformation, campaign, bid or complex rollout.

Wider creative support

Where additional expertise is needed, we bring together and lead trusted strategy, creative, digital and communications specialists. Clients have one experienced and accountable lead, supported by the right people for the work.

Experience that keeps work moving

Good intentions and a polished strategy are not enough; the work still needs to be agreed, organised, managed and delivered. Drawing on Chris Goddard’s 20+ years of experience with organisations including Harland & Wolff, Vitol, Trade Nation, Nimbla, Vivo Energy, BT, Plusnet, Tesco and Unilever, we stay close to the detail, help people make decisions and keep complex programmes moving. This is particularly valuable in technical B2B, engineering, financial services, maritime and defence-adjacent businesses, where multiple stakeholders are often involved and clarity genuinely matters.

FAQs

Every engagement is different, but the practical questions are often much the same. Here are a few straightforward answers about the role, how we work and what to expect.

Is this the same as a Fractional CMO?

Not exactly. The focus is more specifically on brand leadership, marketing communications and the direction and delivery of complex programmes, rather than responsibility for every aspect of growth, sales pipeline and performance marketing.

Do you work with existing teams and agencies?

Yes. We work with internal marketing teams, existing agencies and specialist suppliers, providing the senior direction needed to connect their work to a clear business objective.

Can Rebellion also deliver the creative work?

Yes. Where additional capability is required, we can bring together and lead trusted strategy, creative, digital and communications specialists. This gives clients one accountable senior lead and access to the right expertise without having to coordinate multiple suppliers.

How are engagements structured?

Fractional engagements are usually based on an agreed number of days each month. Interim and project appointments are structured around the scope, timing and outcome required.

What should we budget?

Fees reflect the scope, duration and level of involvement required. Fractional engagements are usually based on an agreed number of days each month, while interim and project appointments are structured around the programme and outcome. Additional creative, digital or specialist delivery is scoped separately, with reasonable travel and agreed expenses charged in addition. Everything is confirmed clearly upfront, with no surprises.